Menu

1-800-371-5849 laura@lakesideprintingandadvertising.com Log In

Self-Publishing

If your dream is to become a published author and want to own all the rights to your book, then the fast growing world of self-publishing might be right for you. Some self-publishers have no intention of selling their book or turning their project into a business venture. You might be looking to use your book for a business presentation, educational purpose or the creation of a family history or memory. Many self-publishing authors are starting a business with the hope to turn their creative effort into a profitable enterprise. Whatever your intention for your book, we have the experience and expertise to guide you through the process of producing a high quality, visually stimulating product.

As a self-published author, you are responsible for the full cost of producing your book and are also responsible for marketing and distributing. That also means you own the inventory, the copyright and all profits from sales and subsidiary rights.

TYPES OF GENRES WE'VE HELPED PUBLISH

  • Novels
  • History
  • Poetry
  • Short Stories
  • Children’s
  • Business
  • Educational
  • Self-Help
  • Church Directories
  • Church Anniversary Books
  • How-To
  • Manuals
  • Workbooks
  • Biographies
  • Memoirs
  • Cookbooks
  • Crafts
  • Hobbies
  • Family History
  • Religious

THREE CRITICAL MISTAKES SELF-PUBLISHING AUTHORS MAKE

The three most critical mistakes that we have found in the many years we have helped authors self-publish their works are editing, cover design and being caught in a self-publishing scam.

Number One: Hiring a non-professional book editor such as a school teacher you know or a friend who reads and knows something about grammar to edit your book.

Most amateur editing is a mild case of proof reading that is an additional cost to you, the author, and no real book editing has been accomplished. Proof reading should be the final step after editing, rewriting and final page layout is completed. Finding an experienced book editor is a critical step that can make or break your book.

Number Two: Not hiring a professional book cover artist.

Hire an experienced book cover artist. In the long run it will cost less in re-do’s and make your book sales more successful. A cover that looks amateurish is seen as a book buyer as just that, amateurish.

Number Three: A critical mistake self-publishing authors make is to pay a publishing company thousands of dollars up front with the hope that the marketing promises the publisher makes, will cause their book to be successful.

In most cases this up front money doesn’t even get you a book in hand. They tell you that they will, for your hard earned dollars, provide you with international marketing through Amazon, Barnes & Nobel.com, Ingram and others. You can accomplish this almost worthless marketing yourself by spending an hour or two on your own computer.

I’m assuming you’re a capable writer and storyteller, that you’ve had your book edited by a professional and that the final product including the cover is professionally done. Now the work as an owner of your publishing company starts. As a self-publisher you are responsible for all the costs of production, marketing, bookkeeping, profits and losses.

This information is not intended to discourage you from self-publishing but to make you aware of what self-publishing is about and what your business responsibilities entail.

As a self-publisher with your own business, be careful in your excitement and enthusiasm for your creative effort to spend your dollars only on those services that you actually need.

As a business one of your first considerations is a marketing plan–who is your audience and how will you go about reaching that audience? Is your book a how-to, a cookbook or a novel? What is the age group you intend to sell to? There are many successful self-publishers and your object is to join that elite group. Give us a call at 1-800-371-5849, we can continue this conversation.

CUSTOMIZED SELF-PUBLISHING SERVICES

All these customized self-publishing services are al a carte. You choose only what you need.

Give your book the professional send off it deserves. Along with a great cover design, editing is your books first impression.

We offer three types of editing:
  • developmental (big-picture feedback)
  • copyediting (grammar and semantics)
  • proofreading (a final edit before going into print production)

Despite the adage to never judge a book by its cover, readers do. If your cover doesn’t intrigue readers, they’re not going to pick up your book. That’s why we have a team of professional designers who are dedicated to working with you to create a cover that’ll help sell your book.

We format your word document to create a book page that is visually pleasing, and press and bindery ready. Some of our page layout services include:

  • Typesetting
  • Typechoice
  • Page Headers
  • Page Numbers
  • Gutter Width
  • Inserting Images

Copyright registering with the U.S. copywrite office helps protect your work from theft. We can e-file using a digital file (pdf) of your book which allows you to track the process of your application online. This process takes 6-8 months, once we receive your certificate of registration, we will mail it to you.

When printed in the book, the Library of Congress Control Numbers (LCCNs) facilitates access to the bibliographic record for that book and thereby expedites book processing by libraries and book dealers who obtain copies of the book.*

If you plan to sell your book you will need an LCCN Number as it is required by distributors, libraries, wholesaler and bookstores.

“ISBN” stands for “International Standard Book Number”

An ISBN is a number, not a bar code. Your ISBN number contains bibliographic information for your book. If you are planning to sell your book you will want an ISBN number as it is required by bookstores, libraries, distributors, wholesalers and researchers.

Barcode

Barcodes encode the ISBN number along with the price of your book. Barcodes are required by wholesales and distributors.

We can help you obtain your ISBN Number and Barcode.

Authors websites are a great way to connect with readers and market your book.

A Lakeside Press authors website includes:

  • 1 year of hosting and domain name purchase
  • Links to social media sites
  • Links to sell your books online directly to consumers
  • Website to includes a section about your book, authors bio, contact information and a blog.

For more information about author websites contact Laura at laura@lakesideprintingandadvertising.com or call 1-800-371-5849

We also can supply you with all the materials necessary to market your book.

  • Posters
  • Business Cards
  • Bookmarks
  • Banners
  • Retractable Banners
  • Acrylic Book Stands