The three most critical mistakes that we have found in the many years we have helped authors self-publish their works are editing, cover design and being caught in a self-publishing scam.
Number One: Hiring a non-professional book editor such as a school teacher you know or a friend who reads and knows something about grammar to edit your book.
Most amateur editing is a mild case of proof reading that is an additional cost to you, the author, and no real book editing has been accomplished. Proof reading should be the final step after editing, rewriting and final page layout is completed. Finding an experienced book editor is a critical step that can make or break your book.
Number Two: Not hiring a professional book cover artist.
Hire an experienced book cover artist. In the long run it will cost less in re-do’s and make your book sales more successful. A cover that looks amateurish is seen as a book buyer as just that, amateurish.
Number Three: A critical mistake self-publishing authors make is to pay a publishing company thousands of dollars up front with the hope that the marketing promises the publisher makes, will cause their book to be successful.
In most cases this up front money doesn’t even get you a book in hand. They tell you that they will, for your hard earned dollars, provide you with international marketing through Amazon, Barnes & Nobel.com, Ingram and others. You can accomplish this almost worthless marketing yourself by spending an hour or two on your own computer.
I’m assuming you’re a capable writer and storyteller, that you’ve had your book edited by a professional and that the final product including the cover is professionally done. Now the work as an owner of your publishing company starts. As a self-publisher you are responsible for all the costs of production, marketing, bookkeeping, profits and losses.
This information is not intended to discourage you from self-publishing but to make you aware of what self-publishing is about and what your business responsibilities entail.
As a self-publisher with your own business, be careful in your excitement and enthusiasm for your creative effort to spend your dollars only on those services that you actually need.
As a business one of your first considerations is a marketing plan–who is your audience and how will you go about reaching that audience? Is your book a how-to, a cookbook or a novel? What is the age group you intend to sell to? There are many successful self-publishers and your object is to join that elite group. Give us a call at 1-800-371-5849, we can continue this conversation.